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    <title>Paulo Oliveira — Thinking</title>
    <link>https://paulo.coach/thinking</link>
    <description>Essays, reflections, and provocations on the things that actually matter in careers, leadership, and technology.</description>
    <language>en</language>
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      <title><![CDATA[Your value proposition isn't about your skills]]></title>
      <link>https://paulo.coach/thinking/value-proposition</link>
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      <description><![CDATA[Most people sell credentials. The shift to selling outcomes is the entire game.]]></description>
      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
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    <item>
      <title><![CDATA[Confidence Isn't A Feeling: It's A Strategic Choice]]></title>
      <link>https://paulo.coach/thinking/confidence</link>
      <guid>https://paulo.coach/thinking/confidence</guid>
      <description><![CDATA[Confidence isn't a resource you accumulate. It's a choice you make, or don't, every time you walk into a room.]]></description>
      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
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